Senior Country Representative – Malaysia
Tina Mazni Jamaluddin joined the US-ASEAN Business Council as Senior Country Representative for Malaysia in March 2018. She is the Council’s country head and its senior liaison with the private sector, Malaysian Government and the U.S. diplomatic presence in that country.
Prior to joining the Council in 2018, Tina garnered more than 20 years of cross-functional experience from large organizations, SMEs, a global e-Commerce start-up as well as stints with UN agencies and International Consultancy companies where she dealt with both the private sector and government agencies.
After growing a small family butcher shop into one of Malaysia’s leading meat and meat-based food manufacturing companies over the course of two decades, in 2012 Tina had the opportunity to join United Nations Industrial Development Organisation’s Sustainable Supplier Development Programme and mentored 20 Malaysian SMEs to improve their food quality standards to meet Global Food Safety Initiative (GFSI) guidelines, enabling them to successfully export their products to ASEAN countries. The program was later adopted by the Malaysian Ministry of Health as a national project. Tina gained extensive experience in e-Commerce from 2015 to 2018, harnessing the power of technology to develop B2B and B2C channels to promote cross-border trade, leveraging on the power of digital media to grow local brands.
Tina has been a speaker or panelist at various international conferences, including the World Islamic Economic Forum and various MITI events. She was a working committee member for the Malaysian Government’s Halal Roadmap which will be incorporated into the TN50 Master Plan.
Tina has a Bachelor of Science Degree in Business Administration, majoring in International Business, from Hawaii Pacific University. She was born in Malaysia and lived in the UK from the age of 6 until moving to Hawaii to further her studies before finally returning to Malaysia in 1991.