Overview
Location: Malaysia
Date: July 15, 2021
Participants: 219
Partner: SME Corp. Malaysia
Overview: More than 200 owners and executives of Malaysian Small and Medium Enterprises (SMEs) participated in the webinar session titled, “Enabling Digital Capabilities of Malaysian SMEs through the COVID-19 Crisis”. Ambassador Michael Michalak, Senior Vice President and Regional Managing Director of the Council, began the webinar by delivering his opening remarks. And the webinar was officially opened by YBhg. Dato’ Suriani binti Dato Ahmad, Secretary-General of the Ministry of Entrepreneur Development and Cooperatives, Chair of ASEAN Coordinating Committee of MSME (ACCMSME) 2021. The webinar began with its first session by SME Corp. on its Malaysia Program Socialization, presented by Mr. Amrul Nazri Abdullah, Director of International Cooperation Division of SME Corp. During the second session, Visa presented on Digital Payments for SME and invited VLAN Technology, who shared his story in founding and managing his company and insights he has for SMEs in transitioning to digitalization. In the third session, Amb. Michalak moderated a fireside chat with Ms. Surina Shukri, Chief Executive Officer of Malaysia Digital Economy Corporation, where they discussed how the COVID-19 pandemic changed the trajectory of Malaysia’s SME digital transformation agenda and the national eCommerce landscape and share her experience and advice on becoming successful as a women CEO in the industry. Lastly, the fourth session was hosted by Mr. Eric Lee, Public Policy Manager of Malaysia & Brunei Facebook on Harnessing E-Commerce to Expand your Businesses. The video presentation was by Mr. Justin Murugaya, Acting Country Director of Malaysia Facebook where he spoke about Mega Sales Day having evolved beyond a discount-driven activity, to a cultural moment that presents new brand-building opportunities.
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