Date: July 15, 2021
Partner: SME Corp. Malaysia
Overview: More than 200 owners and executives of Malaysian Small and Medium Enterprises (SMEs) participated in the webinar session titled, “Enabling Digital Capabilities of Malaysian SMEs through the COVID-19 Crisis”.The webinar was hosted by Ms. Emma Tabatabai, Country Representative of Malaysia,US-ASEAN Business Council(the Council), and moderated by Ms. Tina Jamaluddin, Chief Representative of Malaysia, the Council. Ambassador Michael Michalak, Senior Vice President and Regional Managing Director of the Council, began the webinar by delivering his opening remarks. And the webinar was officially opened by YBhg. Dato’ Suriani binti Dato Ahmad, Secretary-General of the Ministry of Entrepreneur Development and Cooperatives, Chair of ASEAN Coordinating Committee of MSME (ACCMSME) 2021. The webinar began with its first session by SME Corp. on its Malaysia Program Socialization, presented by Mr. Amrul Nazri Abdullah, Director of International Cooperation Division of SME Corp. Mr. Amrul discussed the launch and successes of the MyAssist portal and MatchMe, an online one-stop advisory platform to assist MSMEs launched in partnership with the Malaysian prime minister. He also presented the ASEAN SME Academy, an online learning platform for ASEAN small businesses. During the second session, Visa presented on Digital Payments for SME by Mr. Jason Phua, Head of Business Development, Visa Malaysia and Ms. Ng Say Ling, Head of SME, Visa Asia Pacific. The presentation discussed the impacts of COVID-19 on consumer preferences and small-medium businesses, transforming businesses through technology and digitalization, how digital payment can help SMEs to go international, and other aspects of SME digitalization. Visa also invited Mr.Lance Cheang, Managing Director of VLAN Technology, who shared his story in founding and managing his company and insights he has for SMEs in transitioning to digitalization. In the third session, Amb. Michalak moderated a fireside chat with Ms. Surina Shukri, Chief Executive Officer of Malaysia Digital Economy Corporation, where they discussed how the COVID-19 pandemic changed the trajectory of Malaysia’s SME digital transformation agenda and the national eCommerce landscape and share her experience and advice on becoming successful as a women CEO in the industry. Lastly, the fourth session was hosted by Mr. Eric Lee, Public Policy Manager of Malaysia & Brunei Facebook on Harnessing E-Commerce to Expand your Businesses. The video presentation was by Mr. Justin Murugaya, Acting Country Director of Malaysia Facebook where he spoke about Mega Sales Day having evolved beyond a discount-driven activity, to a cultural moment that presents new brand-building opportunities.