“Enabling Digital Capabilities of Malaysian SMEs Through the COVID-19 Crisis”

Overview

Location: Malaysia

Date: July 15, 2021

Participants: 219

Partner: SME Corp. Malaysia

Overview: More than 200 owners and executives of Malaysian Small and Medium Enterprises (SMEs) participated in the  webinar  session  titled, “Enabling  Digital  Capabilities  of Malaysian  SMEs  through  the  COVID-19 Crisis”.The webinar was hosted by Ms.  Emma Tabatabai, Country  Representative of  Malaysia,US-ASEAN Business Council(the Council), and moderated by Ms. Tina Jamaluddin, Chief Representative of Malaysia, the  Council. Ambassador  Michael  Michalak,  Senior  Vice  President  and  Regional  Managing Director  of  the  Council,  began the webinar by delivering his opening remarks.  And the webinar was officially opened by YBhg. Dato’ Suriani binti Dato Ahmad, Secretary-General of the Ministry of Entrepreneur  Development and  Cooperatives,  Chair of  ASEAN Coordinating Committee of MSME (ACCMSME) 2021. The webinar began with its first session by SME Corp. on its Malaysia Program Socialization, presented by Mr.  Amrul Nazri Abdullah, Director  of International  Cooperation  Division of SME  Corp. Mr. Amrul discussed the launch and successes of the MyAssist portal and MatchMe, an online one-stop advisory platform to assist MSMEs launched in partnership with the Malaysian prime minister. He also presented the ASEAN SME Academy, an online learning platform for ASEAN small businesses. During the second session,  Visa presented on Digital  Payments for  SME by Mr. Jason  Phua, Head  of Business  Development, Visa  Malaysia and Ms.  Ng Say Ling, Head of  SME, Visa  Asia  Pacific.  The presentation discussed the impacts of COVID-19 on consumer preferences and small-medium businesses, transforming businesses through technology and digitalization,  how digital payment can help  SMEs to go international, and other aspects  of  SME  digitalization. Visa also invited Mr.Lance Cheang,  Managing  Director  of  VLAN  Technology,  who shared his story in founding and managing his company and insights he has for SMEs in transitioning to digitalization. In the third session, Amb. Michalak moderated a fireside chat with Ms. Surina Shukri, Chief Executive Officer of Malaysia Digital Economy Corporation, where they discussed how the COVID-19 pandemic changed the trajectory of Malaysia’s SME digital transformation agenda and the national eCommerce landscape and share her experience and advice on becoming successful as a women CEO in the industry. Lastly, the fourth session was hosted by Mr.  Eric Lee, Public Policy Manager of Malaysia & Brunei Facebook on Harnessing E-Commerce to Expand your Businesses. The video presentation was by Mr. Justin Murugaya, Acting Country Director of Malaysia Facebook where he spoke about Mega Sales Day having evolved beyond a discount-driven activity, to a cultural moment that presents new brand-building opportunities.

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