Strengthening a Sustainable Tourism Model for SMEs in Digital Transformation


Location: Manila, Philippines  

Date: May 3, 2019 

Participants: 165 entrepreneurs 

Member Participants: Cisco, Marriott International, Coca Cola and Google 

Partners: Philippines Department of Trade and Industry (DTI), Philippines Department of Tourism (DOT), Philippine Trade and Training Center (PTTC), Philippines Chamber of Commerce and Industry (PCCI), Philippine Exporters Confederation Inc. (PHILEXPORT).  


Around 165 owners and executives of travel and tourism small and medium-sized enterprises (SMEs) from Manila and surrounding cities participated in a full-day workshop on May 3 titled, “Strengthening a Sustainable Tourism Model for SMEs in Digital Transformation”. Council members Cisco, Marriott International, Coca-Cola and Google shared their expertise on promoting greater economic inclusivity and utilization of digital tools to the Philippines SMEs. The workshop also hosted company-specific sessions, where SMEs were able to interact closely with companies’ representatives to consult and find solutions to their day-to-day entrepreneurial challenges. It also marked the second capacity-building workshop of the Council’s Travel and Tourism Committee in support of the travel and tourism ecosystem in the region.