"Strengthening a Sustainable Tourism Model for SMEs in Digital Transformation" Workshop for SMEs - May 3
More than 165 owners and executives of travel and tourism small and medium-sized enterprises (SMEs) from Manila and surrounding cities participated in a full-day workshop on May 3, 2019, titled ‘Strengthening a Sustainable Tourism Model for SMEs in Digital Transformation’. The workshop was a joint initiative with the Philippine Department of Trade and Industry (DTI) and the Philippine Department of Tourism (DOT) with support from the Philippine Trade Training Centre (PTTC), the Philippine Chamber of Commerce and Industry (PCCI) and the Philippine Exporters Confederation, Inc. (PHILEXPORT). Council members Cisco, Marriott International, Coca-Cola and Google shared their expertise on promoting greater economic inclusivity and utilization of digital tools to the SME participants. The event was attended and opened by John C. Law, Deputy Chief of Mission for U.S. Embassy in the Philippines, Ms. Ma Bing Sibal-Limjoco, CFE, President of PCCI, Mr. Benito C. Bengzon, Jr., Undersecretary of Tourism Development Planning DOT and Ms. Zenaida Cuison Maglaya, Undersecretary of Regional Operations Group Philippine DTI.
