Bella joined the US-ASEAN Business Council as an Associate based in Jakarta in March 2022.  She coordinates and supports the Council’s SME Program, ASEAN Committee, and Creative Economy Task Force. Bella started as an intern with the Council in April 2021, supporting the SME and ASEAN portfolios. She is responsible for implementing the SME Program (capacity-building workshop series and podcast), managing the ASEAN SME Academy, and supporting the ASEAN Committee’s works. She is also supporting the Creative Economy Task Force after its inception in early 2023. 

Before working in the Council, Bella worked in a multinational tech company and a strategic communication consulting firm where she assisted in conducting public relations, research, communication engagement projects, and stakeholder engagements. Bella holds a bachelor’s degree in international relations from Universitas Indonesia with a concentration in International Political Economy. During her studies, she also served as a teaching assistant at the Department of International Relations and participated in international conferences. She has a strong interest in SME development, digital economy, and creative economy issues.