On February 19, 2024, Indonesia President Joko Widodo issued a regulation requiring digital platforms to pay media outlets for the content they use. The aim is to ensure a fair cooperation between the media industry and big tech platforms – mirroring similar initiatives in Australia and Canada. The regulation, initiated three years ago, serves as a framework for platforms to coordinate first before publishing media contents and may need to pay royalties for that. The regulation will take effect in six months after issuance.
Some digital platforms companies argue that they should not be required to pay for content that are voluntarily posted by the publishers. Moreover, the rule may negatively impact small publishers and creators, potentially jeopardizing the future of news media in Indonesia. Content creators also have also expressed worries about operational restrictions.
The regulatory move indicates Indonesia’s increasing assertiveness in protecting the conventional media industry given the decline in mass media industry advertising revenue caused by the significant growth of digital platforms . This year, the Government of Indonesia also banned e-commerce transactions on social media networks and introduced rules requiring digital platforms to hand over user data and comply with government content moderation.
Authors: Mega Valentina, Nugrahaeni Utami, Debie Meliala and Natasha Shafira
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