As global trade undergoes rapid transformation driven by geopolitical uncertainty and evolving trade policies, ASEAN faces both new challenges and fresh opportunities to solidify its position as a key hub for production, consumption, and digital trade. Customs reform is not simply a matter of technical efficiency—it is foundational to ASEAN’s ability to compete in a shifting global landscape. This recommendation paper supports that effort by providing concrete action items to advance customs modernization, accelerate digital integration, and strengthen public-private engagement across ASEAN.