Sassy oversees the production of all brand collateral, including digital assets, web infrastructure, and printed event materials, all of which support global programming and strategic initiatives. She joined the Council as a Digital Content Associate in January 2024, after initially working as a consultant for graphic design and website management in 2023. Prior to her role at the Council, Sassy accumulated over a decade of experience in visual, video, print, and web design. She graduated from Ateneo de Manila University and has successfully led creative design and branding projects for major corporate brands, including Dunkin', SM, and Oral-B, as well as numerous small and medium enterprises in the Philippines.