In the first half of 2025, passenger battery electric vehicle (BEV) sales rose 61% year-on-year to 54,084 units, signaling increased demand in Thailand’s auto market. These numbers have bolstered expectations that Thailand will reach around 100,000 BEV registrations by the end of 2025, marking a record for the country.
Government policy support remains a key driver. In late July 2025, authorities adjusted EV incentive rules to give automakers more flexibility in meeting local production requirements. As part of the EV3.5 incentive scheme, tax reductions as well as consumer subsidies of 50,000–100,000 baht (1,370 – 2,740 USD) per car are intended to encourage adoption and support local assembly. These incentives emerge amid intense competition, particularly from Chinese brands such as BYD and Great Wall Motors, who still account for nearly 70% of the EV market.
Despite pressure elsewhere in the industry, domestic EVs continue to buck the trend. In July 2025, domestic car sales rose 5.8% year-on-year, boosted by a 35% increase in EV sales, even as total vehicle production fell 11.4% due to weaker exports and tariff uncertainty.
