Upgrade your membership plan for the full website experience.
View Membership Plans
February 21, 2024

Malaysia Expects More Business and Leisure Travelers

travel passengers
February 21, 2024

Malaysia anticipates a surge in both business and leisure travelers by focusing on more effective marketing strategies and the development of niche tourism products and service. These include medical tourism, sports, the Malaysia My Second Home (MM2H) program and Muslim-friendly tourism. Tourism Malaysia recently participated in the 12th Jeddah International Travel and Tourism Exhibition as part of its strategic efforts to enhance promotion and attract an increasing number of Middle Eastern travelers to Malaysia. Malaysia has been recognized as a preferred “Top Muslim-Friendly Destination”, recognized by the MasterCard-Crescent Rating Global Muslim Travel Index (GMTI) 2023 and honored as the “Muslim Women-Friendly Destination of the Year. 

Musa Yusof, Tourism Malaysia Deputy Director General, expects tourism arrivals in 2024 to surpass the 26.1 million foreign visitors mark. In 2023, Malaysia welcomed approximately 1.4 million Chinese tourists, contributing to a total about 18 million international tourist arrivals and 14.02 billion USD in tourism expenditure. To achieve a five-fold increase in Chinese tourist arrivals, Tourism Malaysia is actively pursuing strategies such as enhancing flight frequency from China and encouraging new airlines to promote Malaysia as a top destination. With this goal, Tourism Malaysia aims to attract approximately 200,000 tourists from China each month. This underscores the vital role of Chinese tourists in Malaysia’s tourism sector. This initiative also aligns with the 50th anniversary of the establishment of diplomatic relationship between Malaysia and China and supports tourism efforts for Visit Malaysia Year 2026. Additionally, the 30-day via exemption initiative for Chinese and Indian tourists further facilitates travel to Malaysia. 

Join the Council to continue reading this article
Enhance your business impact in Southeast Asia: Become a member of the US-ASEAN Business Council and tap into a network of possibilities.
Free Related Articles

Membership Plans

Corporate Council

Corporate membership provides general advocacy support, access to all country- and industry-specific updates, and access to most Council events.

  • Business missions to all 10 ASEAN markets which engage governments at the highest levels.
  • Off-the-record roundtables and policy briefings with senior government leaders in ASEAN and the U.S.
  • On-the-ground support for promoting your positions/policy priorities with policy makers.
  • Industry-specific, country-specific, cross-sector and regional advocacy through committees that target their engagement based on member priorities.
  • Advocacy on your behalf in situations where your company should not be directly identified or is unable to be present.

Chairman’s Council

Corporate membership provides general advocacy support, access to all country- and industry-specific updates, and access to most Council events.

  • All Corporate benefits.
  • Assistance with resolving company-specific trade or investment issues through our six regional offices and U.S.-based staff.
  • Develop effective advocacy strategies to impact policy concerns.
  • Identification of, and engagement with appropriate policy influencers to impact policy concerns.
  • Assistance in conducting follow-up after engaging government leaders (can include providing officials with additional materials, setting up meetings with their staff, getting a readout of the government’s reaction to the discussion).
  • Support for developing arguments that will resonate with target stakeholders.
  • Leading and setting the agenda and policy priorities of the Country and Industry Committees.