Singapore Expands Partnerships to Elevate Visitor Experience

To further support this effort, the STB also announced programs to support local businesses to provide more high-quality offerings in areas such as cuisine, financial services, and mobility. The STB has also partnered with Ebiquity, a global media and marketing insights company, as a marketing agency consultancy partner to deepen its global agency management capabilities, allowing the STB to have a more outcomes-driven approach, understand the customers’ demand to level up their tourism experiences, at the same time further promote Singapore’s presence in various digital platforms.
Singapore targets tourism spendings to reach $50 billion by 2040, focusing on nurturing cultural demands, promoting Singapore as an ideal destination, and a tourism industry that is ready for the future. The Singapore government also developed a sustainable tourism strategy with a specific roadmap and concrete programs, aiming to become a city in nature where visitors maximize their experience with small footprints.