Malaysian Franchises Manage the Impact of Boycott
Malaysian retailers have reported significant declines in sales as more Malaysians joined a global boycott of pro-Israel products in mid-November. Popular opinions among Malaysian consumers show significant support of the Palestinian people which has increased skepticism about the perceived origins of materials utilized by Malaysian enterprises.
International franchise holders in Malaysia, including US brands, have also faced dwindling revenue throughout the country as the boycott continues. The government mentioned that it does not have a policy in place regulating such boycotts. Economists have urged consumers to take a neutral, objective stance when evaluating their domestic purchases. Regarding the Hamas International Financing Prevention Act, Prime Minister Anwar Ibrahim stated that Malaysia will not recognize the unilateral sanction.
The lack of a definitive list of products and materials sources that allegedly support the Israeli government has resulted in consumer base reductions for local small to medium enterprises—many of which source their production materials domestically and create jobs for local Malaysians.